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Brand creation

Your whole brand,
ready to publish,
in one week.

Logo, brand guide, print items and a month of social media content. Three directions to choose from, one invoice, no subscription.

3 proposals PDF brand guide Social media design No subscription
Start creating my brand See a full example
Creating your brand The brief IN PROGRESS
01
The brief DAY 1
Your business, your clients, the mood you want. A 10-minute questionnaire, that's all.
02
Three directions DAYS 2-3
Three complete brands shown in context. You keep one.
03
The guide DAYS 4-5
Logo variants, colours, typefaces, usage. All written down in a PDF.
04
The content DAYS 6-7
Social visuals in every format and a thirty-day posting calendar.
Brand delivered, ready to publish €390 excl. VAT
The starting point

You answer.
We transform.

Ten minutes of simple questions is enough. Here is what one client answered, and what they received.

Brand questionnaire 10 min
Business name Blackout Escape Game Business and clientele Escape rooms, groups of 2 to 6 players The mood you want Dark, tense, cinematic What you definitely don't want A childish or colourful world Your priority channels Instagram, shop sign, business cards
What they received 7 days
Blackout Escape Game identity applied to a visual #F9BB14 #040B13 #604A19 #7C6421 Logo PDF guide 19 formats Print 30-day calendar
A real case

Blackout Escape Game,
from zero to a complete brand.

A name, a business, a mood. The output: a logo, a palette, two typefaces, a seven-page brand guide and a series of visuals ready to publish in all three Instagram formats.

Blackout Escape Game identity board: logo, business cards, packaging, cup, tote bag, sticker, envelope, badge and palette
Blackout Escape Game visual, landscape format
Primary #F9BB14 Secondary #040B13 Accent #604A19 Dark neutral #7C6421
Typefaces Headings · bold grotesque In capitals, for impact on shopfronts and stories. Subheadings · spaced capitals The second reading level, legible on dark backgrounds.
Key step

Three proposals.
You keep one.

Three genuinely different directions, not three variants of one idea. You decide, we roll the winner out everywhere.

The direct one The name reads from afar, the symbol stays simple. To be recognised fast, on a shopfront and a sign. Strong type, minimal symbol Two colours, no more Legible from three metres
The narrative one A symbol that tells your trade. For businesses where mood matters as much as service. Symbol built on your world Wider palette Extended into patterns and backgrounds
The restrained one A monogram and plenty of space. For consulting, care and design professions. Monogram or lettering only Neutral palette with one accent Works on paper and on screen
Two revision rounds on the chosen direction You choose, we roll it out Source files delivered at the end
The document

A brand guide
anyone can follow.

A PDF you send to your printer, your developer or whoever runs your social media. Everything is written down, nothing is left to guess.

How the logo may be used, and how it may not Colour codes in HEX, RGB and CMYK, for screen and print Minimum sizes and clear space around the logo
Brand guide · PDF 7 pages
The brand on one page The logo and its variants Clear space and minimum sizes The colour palette Typefaces Tone of voice Dos and don'ts
The social pack

One visual,
every format.

Every post is adapted to the right ratio for each network, down to the printed flyer. Same colours, same typefaces, same logo.

All available formats 19 formats
Instagram Square 1:1 Portrait 4:5 Landscape 16:9
Facebook Square 1:1 Portrait 4:5 Landscape 16:9
LinkedIn Square 1:1 Portrait 4:5 Landscape 16:9
Pinterest Square 1:1 Vertical 2:3
X Square 1:1 Portrait 4:5 Landscape 16:9
Threads Square 1:1 Portrait 4:5
YouTube Thumbnail 16:9 Shorts 9:16
Print Flyer A5
Scroll
Blackout Escape Game visual, portrait format Portrait 4:5 · 9:16 Stories and reels, where the screen is full.
Blackout Escape Game visual, square format Square 1:1 The Instagram and Facebook feed, the posts that stay.
Blackout Escape Game visual, landscape format Landscape 16:9 Facebook cover, Google posts and the website banner.
The calendar

What to post, which day,
what time.

Good visuals are not enough. You receive a thirty-day posting plan adapted to your trade: three posts a week, the time slots when your audience is active, and the topic of each post.

Frequency 3 posts / week Enough to stay visible, few enough to keep going without losing your evenings.
Time slots 11am–1pm · 6–8pm When your local customers check their phones: lunch break and end of day.
Duration 30 days planned Every post has a date, a format and a topic. No more wondering what to say.
A typical week
Tuesday 11:30AM The featured service or product Thursday 6:30PM Behind the scenes, the team, the place Saturday 10:00AM A customer review or proof
How it works

One week, four steps.

Day 1 We listen A short questionnaire: your business, your clients, what you like and what you definitely don't want.Your side: 10 to 20 minutes.
Days 2 to 3 Three directions Three complete brands, with logo, palette and typefaces, shown in context so you see the real result.Your side: you choose.
Days 4 to 5 We refine the winner Two revision rounds on the chosen direction, then the brand guide is written and rolled out on every medium.Your side: your feedback.
Days 6 to 7 Delivery Logo in every format, PDF brand guide, social visual pack, content calendar and business card.Your side: you publish.
The price

One price, all included.

Brand creation 390 € excl. VAT, one-off

No subscription, no licence fees. You leave with the source files.

Three brand proposals Logo in SVG, PNG and favicon Full PDF brand guide Colour palette and typefaces Social visual pack, 19 formats Thirty-day content calendar The best days and times to post Print-ready business card Create my brand
Studio free with Web Pro −390 € Getting a custom website? Brand creation is included. Logo, guide and visuals come with the site, and the site is built on them. See Web Pro
Shake Studio vs a freelancer
Timeline Three to six weeks One week
Proposals One or two ideas Three complete directions
Brand guide Optional, often extra Included, seven pages
Social visuals Rarely included 19 formats, ready to publish
Posting strategy Out of scope Thirty days planned
Typical budget €800 to €2,500 excl. VAT €390 excl. VAT
Questions

What people ask us.

You do. The logo, guide and visuals belong to you, source files included. You can register them as a trademark and develop them with whoever you like.

We revisit the brief together and start a new series, at no extra cost. It has happened, and it is sorted in two days.

Two revision rounds are included on the chosen direction: colours, symbol size, typeface choice. Beyond that, we quote case by case.

Yes. We start from your existing logo and only charge for the social pack and calendar. Write to us for a quote.

They are delivered ready to publish in every format. If you want to edit them yourself, we can provide the sources on request.

Yes, and it is the best sequence. If you take Web Pro, brand creation is free and the site is built directly on the guide.

Your name already exists.
It just needs a face.

Start creating my brand

€390 EXCL. VAT · THREE PROPOSALS · DELIVERED IN ONE WEEK